My Role:
Art direction, visual design, and creative leadership for the Microsoft Brand Studio
Creative Elements:
Partnership website
Social media posts
Experiential events
Large-scale digital boards in NYC & LA
Special edition devices
Photo library management
Partnership style guide
Social media posts
Experiential events
Large-scale digital boards in NYC & LA
Special edition devices
Photo library management
Partnership style guide
Overview:
I helped to establish the look and feel of the partnership between Microsoft and Real Madrid, a professional soccer club from Spain with 450 million global fans. I created a website to be the home base for information about Microsoft becoming the Offical Technological Partner of Real Madrid. I also got to work with Microsoft and agency teams from Spain, China, and Dubai. I created and art directed visual guidelines, social graphics, special edition tablets, event graphics, and a massive digital display ad in Times Square.
