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    The Center for Children's Initiatives (long known by the acronym CCI) needs to project leadership, confidence, and experience, but remain an appr… Read More
    The Center for Children's Initiatives (long known by the acronym CCI) needs to project leadership, confidence, and experience, but remain an approachable, friendly, child- and family-centered organization. Long a resource for parents and families for resources and referrals to children's services, CCI was in the midst of a transition to include advocacy leadership. Working with the communications director, who reported to the executive director and the board, I successfully developed alternative names and a new logo which helps them reach their target audience of advocates, policy makers, funders, child care professionals and providers, and parents and family members. Strategic guidance and copy writing and editing aided in making CCI a successful transition to a stronger, more successful brand. Read Less
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The logo for the newly re-named Center for Children's Initiatives (formerly Child Care Inc, long known by the accronym CCI.) This brand needs to project leadership, confidence, and experience, but remain an approachable, friendly, child- and family-centered organization.
Long a resource for parents and families for resources and referrals to children's services, CCI was in the midst of a transition to include advocacy leadership.