Above, materials for fall 2012 and Spring 2013, for both Sage College of Albany and Russell Sage College. All self-mailers, the slightly oversized two panel brochures were paired with coordinating eblasts to prospective students.

Self mailers had a high open rate among target high school and community college students. Materials for both groups coordinate to ensure that students who see both sets of materials receive a single branded message.

Materials must coordinate within a season, but be refreshed and grab attention each year.