The Sage Colleges Undergraduate Admissions materials
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    Coed Sage College of Albany and all-female Russell Sage College, two separate schools within The Sage Colleges, need to have consistent "Sage" br… Read More
    Coed Sage College of Albany and all-female Russell Sage College, two separate schools within The Sage Colleges, need to have consistent "Sage" branding, but be unique enough to convey their separate campuses, programs, and personalities. Read Less
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Above, materials for fall 2012 and Spring 2013, for both Sage College of Albany and Russell Sage College. All self-mailers, the slightly oversized two panel brochures were paired with coordinating eblasts to prospective students.
Self mailers had a high open rate among target high school and community college students. Materials for both groups coordinate to ensure that students who see both sets of materials receive a single branded message.
Materials must coordinate within a season, but be refreshed and grab attention each year.