WakemUp produces beautiful, hand-shaped longboards from vintage wooden water skis. WakemUp's identity is the product of the sleek, speed-fueled character of water skis and long boards, as well as the natural, tactile appeal of wood. For this reason, a sleek arrow—which mimicks the shape of water skis and long boards—combined with an aged wood motif formed the perfect visual identity.

Teal was also used in very small amounts as an accent inside envelopes and in digital settings as a nod to the boards' marine roots.