I created this after one of those random conversations that turns into an idea. Even bad ideas have a place too. I had this up on my own society6 page, but when Cotton Bureau came around, I knew they could help me promote it with steady traffic from other designers.
"Cotton Bureau is a curated online community for design- and tech-focused t-shirts."
I have ordered a few things from United Pixelworkers in the past and new their shirts were great quality. When the team at United Pixelworkers created Cotton Bureau, I wanted in... and they let me in. Each design must get to 25 pre-orders before going to press. & guess what? My little old shirt made it.
Thanks to some great promotion from friends, coworkers and some people I had never met, my shirt got to the pre-order minimum almost 24 hours ahead of the deadline. Pretty exciting!
I realized part way into this that a lot of people may not understand the reference to Metallica. So I'll include this for you youngsters out there.This was the cover to their Black Album which featured the classic, Enter Sandman.
I also learned a little bit about social media promotion along the way. I used a bitly link to promote via Twitter and Facebook. My link had 198 clicks, some from around the globe. sharing the link via Twitter accounted for over 50% of the clicks. Although the analytics are a little rough, I estimate a 10% conversion overall. Now I just need to grow my audience before I submit another shirt.
