Innovation usually comes with some trial and error. It can be a lot of "throwing ideas at the wall to see what sticks". When Firestone Building Products developed a revolutionary new adhesive for self-adhered roofing membranes, this old adage just seemed to fit.
We created this teaser to help create some buzz around the Firestone booth before the 2015 International Roofing Expo where the product was launched.
A more in-depth marketing video was also created to explain the technical and financial benefits of this new adhesive technology.
