SKY New Zealand and TVNZ launched a new pay TV product called IGLOO. Interbrand Australia created the brand, including naming, visual and verbal identity, along with brand rollout.
The brief was to turn a standard black box into a compelling and entertaining brand experience. So rather than focus on the device, Interbrand's idea was to create a new species of entertaining, family friendly creatures called IGLOO.
We had a lot of fun bringing the many personalities of IGLOOs to life. This animation also won an award at the 2012 Brand New Awards.
Find out more about this project on Interbrand Australia's website.
Creative Directors: Mike Rigby, Chris Maclean
Design Director: Chris Doyle
Designers: Andi Yanto, Joao Peres
Motion Designer: Mike Tosetto
Design Director: Chris Doyle
Designers: Andi Yanto, Joao Peres
Motion Designer: Mike Tosetto
