Situated within moments of Sydney's CBD, International Grammar School is a unique independent, coeducational school that offers education through early learning, primary school, and high school.
Driven by the purpose of equipping their students to be world ready and founded principles of bilingual learning and unity through diversity, IGS is dedicated to shaping future generations of globally-conscious citizens.
In 2024, IGS celebrates its 40th birthday with a rebrand, accompanied by a 40th anniversary campaign. Never Sit Still collaborated with Collective Objective, the design agency responsible for the strategy and branding, to bring their vibrant and playful designs to life in motion. We animated a wide a variety of assets from logos to badges, and a brand sizzle reel.
As part of this project, NSS co-created – with Collective Objective – a suite of 'Worlds' representing a different aspect of IGS, from languages taught, to school houses, through to brand vision and aspirations. NSS also turned all 40 worlds into fun animating loops. Some illustrations were inspired by the artwork of students from the school, and no two worlds used the same art style.
Credits
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Client — International Grammar School
Brand Agency — Collective Objective
Brand Agency — Collective Objective
Animation Studio — Never Sit Still
Sound Design — Abe's Audio
Sound Design — Abe's Audio
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Studio Director — Mike Tosetto
Producer — Darcy Green
Creative Director — Zoe Crocker
Creative Director — Zoe Crocker
2D Illustration and Animation — Mel Webster, Supriya Bhonsle, Ben Walker, Sylvia Leo, Nancy Li, Mulanne Phan, James Vallance, Chantelle Micallef, Isabelle Trudgian, Jolie Zhang
3D — Howe Tom, Max Cao, Nancy Li
Logo special addition.
Language worlds.
Adaptions of artworks created by IGS students.
All 40 worlds.
Misc world selects.
Brand essence badges.
Language badges.
Miscellaneous selects from the logo R&D phase.
