Background
Based in Dubai and Qatar, Linkviva has been the love guru of brands across the region since 2003. As a live communications agency, Linkviva offers brands a unique opportunity to tell their (corporate or brand) story by creating and producing authentic experiences that engage, entertain, educate and inspire employees, consumers, customers, partners and shareholders.
Based in Dubai and Qatar, Linkviva has been the love guru of brands across the region since 2003. As a live communications agency, Linkviva offers brands a unique opportunity to tell their (corporate or brand) story by creating and producing authentic experiences that engage, entertain, educate and inspire employees, consumers, customers, partners and shareholders.
Brand activations, events, conferences, incentives and employee engagement programs are only a few of Linkviva’s services, all combining the power of creative communication and engaging live experiences to inspire strategic solutions that go right to the heart.
Challenge
To create a brand that would standout and empowers the company to be a challenger in an already saturated ‘Event Management’ market. Due to the varying events Linkviva would be associated with a flexible brand identity system would need to be created so that the legibility and impact of the brand could always be maintained yet not compete with client branding.
Solution
JPd was engaged to first develop the Brand Strategy and new Brand Identity for the rebrand of the Linkviva and establishing a new Positioning Platform and Brand Attributes. JPd worked alongside the Linkviva strategy team to help determine the brand vision and future goals, which would help, stir a Positioning Platform for the Brand.
Challenge
To create a brand that would standout and empowers the company to be a challenger in an already saturated ‘Event Management’ market. Due to the varying events Linkviva would be associated with a flexible brand identity system would need to be created so that the legibility and impact of the brand could always be maintained yet not compete with client branding.
Solution
JPd was engaged to first develop the Brand Strategy and new Brand Identity for the rebrand of the Linkviva and establishing a new Positioning Platform and Brand Attributes. JPd worked alongside the Linkviva strategy team to help determine the brand vision and future goals, which would help, stir a Positioning Platform for the Brand.
From the completion of the Brand Strategy came the Positioning Driver ‘Building Brand Love' this would serve as the creative direction for the Brand Identity and Visual Language.
A flexible brand identity with a set of corporate colours allowed the brand to have more creativity in varying communications.
Scope of Project
• Brandmark (Logo)
• Brand Strategy
• Look & Feel - Colour Palette, Typography Styling, Photography Styling
• Design System
• Stationery Suite
• Website Styling
• Social Media Styling
• eBrochure / Sales Kit
Scope of Project
• Brandmark (Logo)
• Brand Strategy
• Look & Feel - Colour Palette, Typography Styling, Photography Styling
• Design System
• Stationery Suite
• Website Styling
• Social Media Styling
• eBrochure / Sales Kit
For more information please visit www.jpd.agency
