PRESA SYMBOL
The three men founded a company that designs the electrical engineering of the buildings. The design challenge was to find a reason to use certain shapes. I found the number three among the founders and a triangle followed. Next, I took the letter P from the company name Presa and a familiar electric flash. The sloping side of the triangle gave a boost to the shapes. And the whole package went in a more abstract direction.
What color would you choose for the symbol?
What color would you choose for the symbol?
Art Director
Jani Ekonen
Client
Presa
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