How can The North Face create a flagship, on 5th Ave in a landmark building, that tells an authentic story of the brand? By designing a flexible store infrastructure that highlights pinnacle products in a new way to global urban consumers.
The North Face exists to celebrate, encourage, and enable exploration.
You’re as likely to see their logo on Everest as you are in Midtown Manhattan. They wanted to bring the richness of their story, the amazing variety of topshelf alpine gear, and world class retail design to an elevated context in the world’s most prominent shopping district.
Alpinists leave no trace in the wild. The same strategy was applied when designing the store, on a budget. Using authentic, adaptable fixtures and environmental design systems literally built from The North Face’s best materials.
Additionally, a flexible media platform showcased a collection of The North Face’s original content and the brand’s 50 year history of making world class equipment.
The North Face exists to celebrate, encourage, and enable exploration.
You’re as likely to see their logo on Everest as you are in Midtown Manhattan. They wanted to bring the richness of their story, the amazing variety of topshelf alpine gear, and world class retail design to an elevated context in the world’s most prominent shopping district.
Alpinists leave no trace in the wild. The same strategy was applied when designing the store, on a budget. Using authentic, adaptable fixtures and environmental design systems literally built from The North Face’s best materials.
Additionally, a flexible media platform showcased a collection of The North Face’s original content and the brand’s 50 year history of making world class equipment.
