To celebrate the 2016 NBA All-Star Game and the launch of the Air Jordan 30, we created a temporary Brand Jordan store in Toronto, the host City of the 2016 All-Star festivities. The performance of the store significantly surpassed Nike Inc’s expectations, and the store has now become a permanent retail location. Exclusive product, unique product trailing, and product customization fuel the space and keep basketball obsessed fans engaged with the sport, city, brand, and product.