Sunquick, a popular concentrated fruit drink product in Sri Lanka wanted to rebrand its position; from being just a gift item to something that can be consumed every day at home.
The film draws attention to one of Sri Lanka's unique cultural values: treating strangers as if they are a part of one's family. The TVC is about a boy who rents out a room in a village house. By the time he reaches his new home, the owners have gone out. They have left a note for him. It says that the key is under the carpet. The owner asks him to go inside and make himself comfortable until they get back. He further mentions: 'consider this as your own home'. So the boy goes in, opens the fridge and treats himself to a drink. The drink happens to be Sunquick.
Agency: Storybook
Creatives: Sithu Nirmitha, Pamodi Kuruppu & Onila de Silva
