We were told by Mercedes-Benz(ME) that their latest C-Class model would be the car that anyone would dream about having.
What makes a Mercedes-Benz car a dream car? Is it the design? Perhaps its performance and dynamism? Or is it the wealth of technical innovations? Answer: All of those! After all, a dream car also embodies the desire to make one’s own dreams come true.
So what drives someone to chase dreams? To answer this question, we got Asallah Kamel, an aspiring actress with a burning desire to become a fashion inspiration who also believes that dreaming is the first step towards achieving one's goals.
The concept follows Asallah’s journey from the set of her MB x Vogue fashion shoot to a “Am I Dreaming Moment”.
Excited from working on her first Vogue shoot, Asallah wraps the set and heads home in her new
C-Class, on her way home, there is a moment when she’s stopped at a traffic signal to make the turn. Whilst at the light, a feeling of joy/bliss comes over her, reminiscing about her day, feeling at peace, and accomplished, a true “pinch me moment”.
Scripts/Copy: Pamodi Kuruppu
Creative Production: NS1 Media
