23 Tea

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23 Tea

Branding, 2020

Creative Director Vincent

Art Director Alex

Designer Alex

Motion Karo

23 tea is a selected brand series of XUNCHA. 23 represents that the tea is selected from the growing area located at 23 degrees north latitude. At the same time, this series will blend a variety of teas in different proportions to make tea bottoms. In our design, we make strict selection and blending as the core of the two product highlights , visualize the concept, and apply it to typegraphy. It looks delicate and quiet, intended to convey the pure craftsman spirit of the brand and products.

23是巡茶茶饮的精选系列品牌，23代表其茶叶均选自位于北纬23度的产区，同时这一系列的产品都会以不同比例搭配多种茶叶来制作茶底。我们在设计中把严选和拼配两大产品亮点作为核心，将概念视觉化，并应用于字形与排版中。整体调性细腻静谧，意图传达出品牌和产品纯粹匠心的气息。