Parachute

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Parachute

Poster, Motion, Print, 2022

Creative Director Alex
Art Director Alex
Designer Alex

Motion Yilan

Client Parachute

Parachute is an experimental music FM streaming podcast in the south of France, we are commissioned to design promotion posters for them. In order to more accurately express Parachute’s focus on inventive music, we ignored the meaning of the word Parachute, and instead expressed its pronunciation in a typography way, connecting vision and hearing. Finally, the poster conveys all the information with the concept of audio, and also responds to the essence of radio podcasting.

Parachute是法国南部一个实验性音乐播客，我们受委托为其设计推广海报。为了更精准的表达Parachute对创造性音乐的专注，我们忽略了Parachute这个单词的含义，转而以字体编排的方式表达其发音，将视觉和听觉串联。最终海报以音频的概念传递了所有信息，也回应了电台播客的本质。