Brand Identity System
Antron approached Avenue to help modernize their business. To communicate the brand visually, we designed a new logo—the Antron ‘a’—as a fluid, friendly strand of carpet fiber. This “Uncommon Thread” wove together the new brand and separated Antron from the competition. From the business card and identity guidelines to the brand book and instructional video, the entire system is designed to be communicative and easy to use.