Rebrand

 

As the holder of the FCC SMS/800 Functions Tariff, Somos focuses on empowering Toll-Free Service Providers with the ability to deliver the most credible connections to brands, customers, and communities. 

 

Since Somos uses proven technologies, personal networks and a team of problem solvers to provide reliable access and vetted data to delver credible connections, Avenue developed a new logo that unites multiple elements into a whole, celebrating the balance of innovation and facilitation. The modular shapes that create it speak to infrastructure and data, and also form an abstract “S” or “8”. This new identity acts as a symbol of change, internally and externally, and is meant to feel timeless. 

 

Symmetry is the main concept behind the supporting brand elements. All pieces follow a distinct grid structure, mirroring the “connection points” of the logo. Photography of end consumers is treated with a monotone and duotone treatment to allow the company to create continuity among new and existing imagery. Typography is bold and clear reflecting the new messaging voice of the brand. The brand is meant to feel human and trustworthy.