Heineken was stepping up their international campaigns, and they wished to court the Japanese market. Their agency requested an app for their sales department to use in the field. Heineken's brand has bright, beautiful green colors with robust photography. The UI elements were designed to be non-instrusive, blending seamlessly into the app while not drawing too much attention. Although it was tempting to make the UI elements as small as possible, through brand guided design and heavy testing, we were able to deliver a polished finished product. It ended up being the go to marketing tool to convince Japanese bar owners to put Heineken beer on draft.
