Brelil - biotraitement

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Biotraitement is a complete range of professional products for the treatment and well-being of all hair types. The aim of the restyling: to communicate the breadth of the range and reposition each line according to a careful choice of colours. The graphics are basic and minimal, where the only graphical sign, represented by hot metallic inserts, is opposed to the lettering of the logo and to the strong impact of the bottle colour. The project included the implementation of various promotional materials for hairdressing salons and for the launch of the line: product catalogues, samples, consumer leaflet, the totem and the floor display.

year: 2012
design: asterisco*lab
client: Brelil S.r.l.