Brelil - Haircur
professional haircare treatment
Haircur Intensive Treatment is a professional line for the treatment of the scalp. The product range includes four treatment types: anti-oil, anti-dandruff, anti-hair loss and detox. The study of market positioning inspired a redesign which communicates the high quality, reliability and technological innovation of the product. The result is graphics which are essential but at the same time technical and elegant: silver inserts in the logo, embossed textures on a white background and hot metallic finishes. Each healing programme was associated with an identifying color, to make it immediately recognisable.
year: 2011
design: asterisco*lab
client: Brelil S.r.l.
design: asterisco*lab
client: Brelil S.r.l.
The project included the realization of product kits, test samples, communication materials for the launch of the line including the technical book, marketing brochures, floor display, consumer leaflets, totems and the promotional case for sales force. Additionally, for the anti-hair loss programme, a special edition of the anti-hair loss kit was developed together with promotional material specifically for hair styling salons: postcards, counter card, appointments diary, diagnostic card, folder and cards for the sales force.
