Giveaway campaign for the NYT's International print edition.
For the occasion of the Father’s Day and Mother’s Day celebration, the The New York Times International Edition wanted to promote the paper print edition as a gift for product. Targeting eco-conscious commuting readers, the paper offered a free reusable coffee cup, on top of the usual price rebate, as an acquisition incentive for first time subscribers.
One could find two colour and finishing variants of the coffee cup. Here's the black on black version.
Moodboards and imagery reference
Behind the scenes
