Helsinki Pride Community is an NGO that strives to eradicate inequality within culture, language, societal structures, and norms. Their crown jewel is obviously the Helsinki Pride Week, a cultural and human rights festival attended by more than 100,000 people each year. The organisation wanted to capitalise on the rapidly growing popularity of the event to boost their core operations – the year-round human rights work they do, especially for the LGBTIQ+ youth and refugees.
We partnered with them to create a new brand and visual identity that would inspire them to really bring their A-game. Still, Pride is much more than an organisation: it’s an entire community. The challenge was to create something all members of the LGBTIQ+ community could embrace. Pride is also an international movement, with its roots in the 1969 Stonewall uprising in New York City. Many things have changed for the better, but there’s a lot still to do. The goal remains the same: to change the world with pride.
Brand photo credit: Hayle Le
Event photo credit: xavier bambú locquet vandenberghe
