MARCIUS GROUP consist of the 3 star Alpenhotel in Sonnleiten, Nassfeld, nine apartments, and bar and restaurant in the nearby ski area. Visually, there was no umbrella brand defined (Marcius) nor sub-brands (apartments, bar and restaurant). Accordingly we created a system, a universal set of symbols using the symbol “M” – a mountain in ice-cube shaped form. By adding sub-brand initials in the mail logo, we created a unique system that can be modified in the case of adding new products/services as was the case with the Hotel Spa and Ski school.
