INDIGO - concept store.

Indigo is a concept store which represents brands that successfully transform everyday 'basic' in luxury 'essential. All fashion garments are made from the finest cotton, cashmere and silk.

When creating visual identity the idea of the logo was to unite all letters to present unity of all brands you can find in one place. Typeface we used for logo is Multicolore. All materials are printed in one specific indigo blue color.

Photo credit by: Domagoj Kunić.