When Samsung launched the iconic Infinity-O Display in February 2019, it inspired an independent designer named Matt B to create wallpapers around its brand-new punch-hole camera. We loved the idea - and so did Samsung. So we pulled in popular artists from around the world, along with Matt B himself, to create official punch-hole wallpapers for an entire year. Propelling a quick-witted user-generated idea into an entire community's worth of artwork, all celebrating the Infinity-O.
It started with a repost:
Then a kickoff:
Popular artists like Ketnipz, Sha'an d'Anthes, and Mulga came on board, uploading exclusive wallpapers every 1-2 weeks to the Galaxy Store. Wallpapers were produced according to themes, including Halloween, Thanksgiving, and World Science Day. We amplified them on both Twitter and IGTV, along with the artists' own feeds, in the form of shoutouts and how-tos.
Finally, we produced a series of videos to gather the artists' thoughts on the campaign, and the way the Infinity-O both inspired and challenged their approach to their work.
Copywriter: Shane Carroll
2019 // Samsung Mobile // social media
2019 // Samsung Mobile // social media
