Camino Mitad Branding
Camino Mitad is a small family business located in Azagra, a small village in the Ribera Navarra, in northern Spain. The study of the region brought the name of the brand; it comes from an old road that divided the grape growing areas of the village.
One of the most important phase of this project was the art direction for photography. The idea of bringing together the spirit of the origin and the caring of the small producer was key to develop the creativity and choose the places and guides for the shootings. All shootings took place in Azagra (Navarra) and its surroundings.
→ Naming, concept, graphic design, web design and photography art direction: Pilar Sola → Photography: Iñaki Castillo → Icons: Núria Sierra → Creative copy: Salva Rey → Client: Camino Mitad
