ASSESSMENT
Fabbrica is a new wine estate located in the area of Pienza, Tuscany. Fabbrica is definitely a free and modern project. It is led by a creative team, passionate about contemporary art, and is free of any tradition or heritage. In 2017, Fabbrica needs to create its brand for launch.
CHALLENGE
Stand out with a creative concept to face the long-established Tuscan wine superstars.
DATE
2016-2019
BRAND STRATEGY
Design Fabbrica like a contemporary art project.
PACKAGING
Wine labels
AN ARTISTIC PROJECT
The concept takes form little by little together with the artists and with the support of a select group of fans. The cellar inauguration and the launch of every new wine are approached like art openings. The wine is the exhibit and the cellar is its museum.
PACKAGING
Olive oil
PHOTOGRAPHY
The concept is transmitted by an equally artistic photographic project, for Fabbrica to shine among the broader circle of wine and arts lovers.
DIGITAL
Web Design & E-shop
CREDITS
Project made with 🖤 by: www.parentidesign.com
Creative Direction: Lisa Parenti
Art Direction: Elie Kupsc, Alexandre Schiffer
Labels: Alexandre Schiffer, Elie Kupsc
Illustrations: Elie Kupsc
E-shop: Elie Kupsc
Graphic Guidelines: Abel Nadin
Print Design: Elie Kupsc
Photography: Riverboom
