HES.SO
ASSESSMENT
The region's job market lacks well trained specialists in information and communication technologies. HES-SO Genève offers courses in this sector but each school talks about its own curriculum so communication is fragmented. A communication campaign is therefore necessary to promote these courses and provide an overview of the offer.
CHALLENGE
Demystify digital professions and show that they are very creative and varied. Reassure parents, attract the attention of a young public and break down gender prejudices as young girls are still largely under-represented in these fields.
AGENCY - Parenti Design The Branding Studio
CREATIVE DIRECTION - Elie Kupsc & Lisa Parenti
MOTION DESIGN - Abel Nadin
ILLUSTRATION - Amélie Touchet
LANDING PAGE - Nicolas Bula & D-FACTO
COPYWRITING - Jean-Michel Larsen
