zenGo featured in the Swiss Graphic Designer’s Report 2019
🥇 Wolda 2021, Gold Award, Logo New
ASSESSMENT
Public Transport for Geneva (TPG) and Lausanne (TL) need to brand their new offer combining public transport to other means of transport (Mobility as a Service).
CHALLENGE
Design a logo and visual identity that suits the two main clients and their partners and can be adapted to different markets while remaining highly recognizable.
DATE
2018
The G in the logo is an arrow representing motion and mobility. The color gradients change according to the market, with orange for Geneva (TPG) and blue for Lausanne (TL).
Brandbook zenGo
Illustration
Color gradients reminiscent of the logo represent seamless multimodal journeys in a zen, isometric city.
Showcase in Lausanne
www.zengo.ch
TESTIMONIAL
«Pas facile de bien comprendre le positionnement de marque de zenGo et de trouver le ton juste pour transmettre les valeurs d’innovation, de changement et de mobilité durable. A la suite d’un concours passionnant, Parenti Design est nettement sortie du lot grâce à sa compréhension limpide des valeurs associées à notre marque. Les étapes qui ont suivi ont nécessité un travail important et de nombreux délais où la flexibilité et la rigueur de Parenti ont été des atouts indéniables.»
Jenoe Shulepov, Responsable Communication TPG, 2019
CREDITS
Project made with 💜 by: www.parentidesign.com
Creative Direction: Lisa Parenti
Brand Identity: Elie Kupsc, Abel Nadin, Nathalie Colin
Motion Design: Abel Nadin, Elie Kupsc
Website et app UI Design: Elie Kupsc, Abel Nadin
Account & Project Management: Lorna Steele
Illustrations: Florian Zumwald
