Project Jonah New Zealand
LOGO DESIGN : APRIL - MAY 2020
At the start of New Zealand's Level 4 lock-down due to the COVID-19 pandemic, I knew there would be many evenings and weekends ahead where I'd be wanting something creative to keep me busy and focused. I've long been an admirer of Project Jonah and the work they do in New Zealand. Established in 1974, their focus is on responding to whale and dolphin strandings around the country and empowering kiwis with knowing how to help during these emergencies. Despite having a large supporter base, they only have two staff, so I reached out and and offered my services for whatever they needed.
The team asked if I could create a new, modern icon for their digital channels and social media, as they were finding their current logo wasn't as effective. We collaborated on a variety of characters, sketches and design ideas, before public feedback revealed the true value of their current visual identity: there was a lot of love for the classic whale tail tucked into the O of Jonah.
The resulting new icon was created as a way to bring that tail design to the forefront: bold and highly visible, with colours assigned to represent the different facets of Project Jonah's work. The new icon sits alongside their existing logo as an extension of their visual identity. A very big thank you to Louisa Hawkes, Daren Grover and the designer of the original whale tail Sandie Cairns - this logo was a passion project and a joy to work on.
"Bradley approached us at the start of Level 4 lock-down offering his graphic design services and we jumped at the opportunity to work with such a gifted and creative designer! After consultation with some of our key supporters on some of Bradley’s initial concepts, the project pivoted from what we thought would be a brand new online design to an update of our current brand. Throughout the process Bradley produced polished and professional concepts. His work was timely and he was happy to take on our feedback and explore different ideas. We are thrilled with the finished product and are now looking to expand our original plan to use the finished logo on merchandise. Thank you Bradley for your thoughtfulness, creativity and skill."
- Louisa Hawkes, Communications and Volunteer Coordinator, Project Jonah
FUNDRAISING HOODIE DESIGN : APRIL - MAY 2023
Project Jonah release a fundraising, limited edition, single print-run hoodie every few years, and for the 2023 release, I was invited to contribute new artwork. Together, we collaborated on sketches, ideas and concepts before the final was chosen. The design was intended to be minimalist and clean, weaving together the lines of the original Project Jonah whale tail artwork while emphasising the koru at the centre. The hoodies were available in pull-over and zip-up options in black and slate blue.
This run of hoodies was their most successful yet and helped raise money critical for their upcoming conservation projects and rescue training programmes. It was a treat to work with the Project Jonah team again, and I whaley (sorry) look forward to our next collaboration.
