Terras de Cascais

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Naming, Branding, Advertising Campaign and Collateral

Terras de Cascais aims to centralize every service of the Municipality of Cascais that is connected to nature and agriculture under a brand. An ambitious project that reaches from tiny fruit stickers to immense outdoor ads, and that represents community gardens, markets, vineyards, and above all, people.

The identity gets its inspiration from the technique of crop rotation and features different crops seen from above. It subtly references a fingerprint as well, bearing the mark of every single person that is helping to make Cascais self-sustainable.

Client: Cascais Ambiente, Câmara Municipal de Cascais
Agency: NOSSA™
Creative Directors: Nuno Cardoso & Anne Chauvin
Strategist & Project Manager: Duarte Durão & Manuel Gravata
Brand designer: Sebastião de la Guardia
Copywriter: André Afonso
Art Direction: Gonçalo Tavares Antunes
Artworking: Estela Pereira