straightforward but not straight at all
Jen's personal branding showcases her concept of open-mindedness to explore her weird and illogical side of imaginations as a designer. She believes that it is one of the important practices that not only help develop wild ideas but also able to think other crazy points of view. Surrealism plays a heavy part in the illustrative elements throughout the project to demonstrate her wild imaginations inspired by the everyday things of her surroundings.
To simplify it, every illustrative element in this project have interesting double meanings and everything is somehow connected, it will be interesting if you try to figure it out. But at the end of the day, it is still open for different interpretations, just like the practice of open-mindedness.
name card
cover letter and resume
portfolio book
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sticker (free gift)
whole stationery
