PROBLEM
There are about 1.5 million deaths among children below the age of 5 whom are not vaccinated. However, millennial parents today still refuse to vaccinate their kids due to the spreading of misinformation.
INSIGHT
Parents are more concerned with isolated cases of vaccine side effects. Whilst forgetting about the bigger risk that they pose their child to if they refuse to vaccinate them.
SOLUTION
We want to tell concerned parents that there are no better alternatives to prevent their child from getting life threatening diseases through an E-commerce website.
THE CAMPAIGN FLOW
The Ads
The Website
CREDITS
Creative direction - Jasmine Choong, Noor Fazara Azam, Jennifer Pei Fen, Natania David
Copywriting - Noor Fazara Azam & Natania David
Packaging Design - Jennifer Pei Fen
Copywriting - Noor Fazara Azam & Natania David
Packaging Design - Jennifer Pei Fen
Website Design - Jasmine Choong
Animation by Jasmine Choong , Jennifer Pei Fen
Animation by Jasmine Choong , Jennifer Pei Fen
Edited by Jasmine Choong
Project Type . Year of Completion Awards & Recognition (Kancil Awards 2019)
Digital Campaign Sep 2019 DIGITAL EXPERIENCE - DATA-ENHANCED CREATIVITY — Merit
