In the age of globalization, while foreign brands gradually dominate, local ones still struggle to find the way. Biti's - a Vietnamese long standing footwear brand is not an exception.
By launching its sub-brand: Biti's Hunter, accompanying with such brilliant marketing strategy, within 3 years, Biti's has transformed from an outdated and old fashioned into an inspiring and the most popular fashion icon among the youths.
This case study is to sum up Biti's Hunter journey to success, how it utilizes the root strength and turns it into the key USP: Be a Vietnamese.
We were ambitious to create a well-harmonized clip between the old and the new, the tradition and the modern, the heritages and the trends. Black and white pictures were used, in combination with vivid illustrations so as to create a unique contemporary look.
Hope that through this piece of work, you guys can understand further about how Hunter earned its place and get yourself some inspiration to turn your root strength into weapon.
