U.bakes - homemade bakery based in HCMC, Vietnam
Vision: Good food should be shared
USP: Reasonable price, Homemade, Freshly baked everyday
In the market full of homemade bakeries, who had competed day and night to own the "homemade" medal, this is not any more a right way to go. Therefore, "Freshly baked" will be exactly what U.bakes needs to differentiate themselves from others. A Fun, Vibrant and Spontaneous brand identity is about to be born!
"Freshly baked" is not just about the heat of the products, it's about the rhythm of flour, butter and all the ingredients, "dancing" underneath. The freshness you get will not be just well-baked cakes, it is the feeling that those cakes have been delivered to you right after jumping out of the oven, still dancing in your hand.
Got inspired by 3 different shapes of doughs, I used them to knead, to bake and to spread the fun. I named the idea: The dancing doughs.
