Earlier this year, Cartoon Network had the great idea to create a TV channel that transmits Gumball 24/7 for all the fans out there, so when they asked me if I was interested in helping shape this channel, I immediately said yes.
The challenge was to create a brand exclusive to this TV channel that would revolve around Gumball, but with a contrasting visual to the series, so as to create a distinction between the cartoon and the TV channel that transmits it. After testing different compositions and visuals, I opted for a highly geometric design of three main characters from the show: Gumball, Darwin and their father, Richard.
With these stylised characters, the animation itself had to emphasise the geometric shapes and the abstractness of each composition. I decided to play and match cut different parts of the character’s bodies, revealing at the end their face.
Client: Cartoon Network
Animation Studio: Antimatter
Art: Filippo Giacomelli
Design and Animation: Emanuele Colombo
Sound Design: Daniele Prina
Animation Studio: Antimatter
Art: Filippo Giacomelli
Design and Animation: Emanuele Colombo
Sound Design: Daniele Prina
![cartoon network cartoonnetwork Character design Gumball](https://mir-s3-cdn-cf.behance.net/project_modules/1400/289feb96498867.5eb0098bf0184.jpg)
![cartoon network cartoonnetwork Character design Gumball](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bbdd9696498867.5eb0098befada.jpg)
![cartoon network cartoonnetwork Character design Gumball](https://mir-s3-cdn-cf.behance.net/project_modules/1400/27290c96498867.5eb0098bef19d.jpg)
![cartoon network cartoonnetwork Character design Gumball](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad6c6196498867.5eb0098bf0941.jpg)
![cartoon network cartoonnetwork Character design Gumball](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f85c496498867.5eb0098bf10aa.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0bd1dc96498867.5eb0098b41afb.png)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e645f596498867.5eb0098b420f4.png)
![cartoon network cartoonnetwork Character design Gumball](https://mir-s3-cdn-cf.behance.net/project_modules/disp/aa8db496498867.5eb00a46dc4b8.gif)