We already teamed up with Beam Wallet at their beginning when they wanted to describe their app to customers of several countries, now we have been called again to announce their ICO to the world.
Blockchain based businesses and ICOs are at their peak in terms of hype and buzz and sometimes it is difficult to distinguish a robust new business idea from lures. We needed to show not only the opportunity of an ICO, but the stability and the high profile of the company at a time.
We combined high end motion graphic with traditional animation with the explicit goal to create a look and feel that would differentiate itself from the crowded market of the blockchain world.
Our favourite part of the video? The glorious high five scene!
My role: Art direction, 2D animation and compositing