The Kooples is a French fashion brand founded by brothers Alexandre, Laurent and Raphaël Elicha. Coinciding with a new brand creative strategy, we were commissioned by Sid Lee Paris to create a new digital design direction for the Ecommerce platform, from pitch proposal to design system production. The website combines a bold presence with editorial layouts, tailored digital client service, a seamless social media integration, ambassadors Irina Shayk and Zayn Malik highlights, elevating the platform into a modular, flexible and inspiring experience.
Credits — The Kooples, Sid Lee Paris
Credits — The Kooples, Sid Lee Paris
Thank you!
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