Founded in California by the great-great grandson of iconic jeweler Louis Cartier, Jean Dousset has given its name to a jewelry house presenting a disruptive vision of the luxury experience in the digital era. Combining heritage from Place Vendôme high jewelry tradition with contemporary bespoke service, the brand offers unique engagement rings and jewelry creations. We were commissioned to create an exclusive 3D customizer experience together with a series of film productions reflecting a new customer experience & creative ambition.
FROM GOUACHE TO REALITY
The Dream Ring experience revolves around the gouaché, a traditional process that finds its centenary roots in the high jewelry houses of Place Vendôme in Paris. A bespoke and interactive journey through this sophisticated form of art recreated by a modern three dimensional display, allowing customers to create their own ring, made from an infinite range of possible combinations and color palettes.
FILM PRODUCTION
In addition to the interactive experience, the film introduces the brand from its own essence and process, the making of a ring. Through design, selection of unique diamonds and craftsmanship, the brand elevates the love story into a poetic and inspiring journey.
Directed and shot in Paris and Los Angeles.
Directed and shot in Paris and Los Angeles.
Your Dream Ring
http://yourdreamring.jeandousset.com/
http://yourdreamring.jeandousset.com/
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User Experience, Design & Art Direction
Film Production
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