Together with Spenat we have develop a C.I for The Swedish Defence Recruitment Agency, formerly known as The National Service Administration. Their unique competence is to conduct tailor-made tests and selections in an efficient, flexible and safe manner. The identity we created is a visual reflection of the agency's tests and examinations with a degree of ingenuity and technology that is offset by intense, vibrant colors and soft imagery.

Challenge: To reposition the brand from a non-competative environment to be exposed to competition. With such diverse target groups as government agencies and 18-year-old adolescents.

Insight: That the brand must be attractive, modern and "reachable". Communicate professionalism rather than bureaucracy.

Result: A new brand with visual elements inpired from the psychological tests performed by the agency. The logo together with bold typography and bright colors creates an identity that is attractive, "honest" and client oriented.