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    Coop, one of the biggest supermarket chains in Sweden, wanted to improve the sales of their own coffee. Starting with customer surveys and market… Read More
    Coop, one of the biggest supermarket chains in Sweden, wanted to improve the sales of their own coffee. Starting with customer surveys and market research, we used our experience in how to transform the perception of a product to create a successful differentiation of Coop's coffee from other similar brands on the shelves.  Read Less
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Ground Coffee
Coop

Coop, one of the biggest supermarket chains in Sweden, wanted to improve the sales of their own coffee. Starting with customer surveys and market research, we used our experience in how to transform the perception of a product to create a successful differentiation of Coop's coffee from other similar brands on the shelves.