c/o Hotels
retail, paperbag

c/o Hotels is a boutiqe hotel group that operates a variety of international properties ranging from c/o The Maidstone in the Hamptons to the 17th century Häringe Palace in Stockholm. They take great care in converting historic landmarks into unique destinations where no two properties and no two rooms are ever alike. Planeta Designs first project for c/o Hotels was to create a new identity for c/o Grythyttans Gästgivaregård and now we work with the whole c/o Hotels family. In addition to continued logo developments we also carry out graphic productions and advertisements with much joy.

Challenge: Some of the hotels are more famous than the others, but it is not obvious that they all belong to c/o Hotels. The challenge is to communicate their interconnections and to find clever marketing channels to do this.

Insight: By creating each assignment in the same manner we attain a unanimous communication for c/o Hotels and strengthen their brand awareness.

Result: Delicious and quirky design in various graphic productions and logo developments.