Working out at home doesn’t have to be dull. Apex is the ultimate in-home workout that says bye-bye boring and hello wheel good fun. They came to us to get a brand that shows they are about more than their incredible bike and game-changing tech.

Right from the off it was obvious Apex were ready to shake up the fitness market. Less about gleaming equipment and unrealistic aspirations, we worked with their team to develop a brand that reflects the joy and the fun that Apex offers – to everyone.

From brand positioning to tone of voice, photography to digital, we gave them a stand-out presence that heroes the inclusive community and good (sweaty) fun that joining Apex brings.