Lagatta is premium activewear for women over 40 who play by their own rules. The go-getters, the ass-kickers, the strong and the fabulous. They wanted a brand that reflected that. So we gave them one.
We knew Lagatta wanted the world to take notice so we helped them develop a positioning and tone of voice that hits stereotypes where it hurts.
A confidence that is carried through into a visual identity of bold colour combinations and graphic gradients that represent body forms and movement in a subtle and modern way. It’s a strong and vibrant brand that shakes things up, just like the women who wear it.
A confidence that is carried through into a visual identity of bold colour combinations and graphic gradients that represent body forms and movement in a subtle and modern way. It’s a strong and vibrant brand that shakes things up, just like the women who wear it.
The go-getters, the ass-kickers, the strong and the fabulous - we wanted to give Lagatta an identity that represented the women who wear their engineered activewear
With a belief that the industry has failed women over 40, Lagatta wanted to develop a positioning and tone of voice that hits stereotypes where it hurts. We helped them to move the brand into a more positive, active, and ownable space
