Quick Overview: This project was done for the Graphic Information Technology program 303: Digital Publishing. The task was to design a package for a fictitious food or beverage product using one of the box templates provided. The box template (shown as Figure C below) chosen was a purse box. The item that I chose to advertise in my packaging were chocolate chip cookies made by the imaginary franchise, "Smile Sugar Bakery." Shown above is a mockup made in Adobe Dimensions and shown below is the package design made using Adobe InDesign.
A little more background: The above packaging shows a fun and upbeat brand. Within the packaging, there is a 100% colored magenta spot colored line. This represents the cut line for the packaging as we were required to hand fold the product. I felt like this was a great fit for a bakery that focuses on customer service. So, why choose the name "Smile Sugar Bakery" and why choose chocolate chip cookies? For starters, most people love chocolate chips. As for myself who has a huge sweet tooth, I couldn't resist! Secondly, I was actually inspired by a sidewalk drawing someone did in chalk on their driveway. It had said, "Smile, yours is my favorite." I had been walking when I saw it and it just clicked! From there, I was ready to work. Attached below is the template that we were asked to follow.
Figure C. Purse Box Template.
The tools used to create these examples were Adobe InDesign and Adobe Dimensions. Thank you for viewing my project.
