ABOUT THE PROJECT - THE WHY?
This project was created during an upper division Independent Study at Arizona State University. I had always wanted to create a product that could help my professional branding as a photographer but also serve a purpose to the client. Thus, I came up with the idea to create a client lookbook. The photography, copywriting, and design was done by me.
PREPLANNING
Listed below is the mood board that I created to help me with the final project. Each week, I would send videos to my professor as I continued to design the book.
THE FINAL PRODUCT
Below is the digital version of my designed Client Guide for my photography business. I created this guide as a resource for all potential photography clients to see location ideas, see examples of different photo sessions, and learn about the photography experience they can expect when they book a session with me. The intended final deliverable was to be one version that could be printed and one version that could be handed out to clients digitally depending upon their preference.
