La Casa is an urban restaurant and bakery chain that has been taking a fresh and surprising approach to traditional dishes every day for the last 4 years.
With over 30 locations spread across Northern Romania, La Casa was born from a simple idea: to offer people warm bread, baked carefully and attentively, using traditional recipes.
One of La Casa's key locations from downtown Cluj-Napoca - operating right in Museum Square - has now been rebranded as Museum Restaurant (La Nino).
Under the umbrella of Koncept Advertising, we've been able to participate in Museum Restaurant's rebranding process by creating and delivering branded, print-ready menus.
The logo was created by Koncept Advertising prior to our inclusion in Museum Restaurant's rebranding process.
Along with the print materials, we've been tasked to simulate the rebranded restaurant front and prepare the logo for its application on a glass panel, placed right near the entrance.
Being brief, yet eccentric, the restaurant’s food menu takes an exquisite approach to the familiar. The traditional recipes are masterfully executed, turning each meal into a mouthwatering experience that promises to offer the clients a taste-tested unique flavor experience.
Containing a symphony of flavors, the bar menu is the most complex one. It’s composed of the choicest of drinks meant to be enjoyed to the last drop. From aromatic coffee roasted to perfection, to fun-to-drink fizzy cocktails, it offers clients a chance to pamper their tastebuds even on-the-go.
Consisting of both distinctive locally-produced Romanian wines, and exceptional European sparklings, the menu's wine selection is a great companion at the table. Its vibrant freshness along with satin-smooth flavors of grapes make for a highly enjoyable everyday wine.
Thanks to the outdoor menu, customers are welcomed in the Museum Restaurant. Making them wonder about the melt-in-your-mouth offerings, it informs them about the affordability of the experience while offering them an insight into the cozy ambiance of the restaurant at the same time.
Museum Restaurant plans to reopen its doors in February and they're looking forward to offering a fresh and crisp home away from home, where every single client can find a piece of themselves – even when they’re on the run.
This project was completed as an outsourcing collaboration, under the umbrella of Koncept Advertising.
Timestamp: December 2019
