Anne Heinz is a German music artist, singer and songwriter, creating pop/dance music that lays out positive messages while working with major artists in the German music scene.
Anne first contacted us in 2019, when we helped her build her first musician brand - Ansen. A few years later, she got married and was looking to adjust her artist name and brand identity so it emphasizes this transition.
The challenge
• Develop new brand identity for pop/dance music artist
• Position Anne as a renowned music artist in Germany who leveled up
• Give off an exquisite, professional look, focused around the new brand name and Anne's personality
• Develop brand assets and guidelines for future applicatons / touchpoints
Our solution
Our team helped Anne create a buzz around her rebrand with a premium and timeless brand identity, featuring a simple, elegant wordmark combining two existing fonts - a cursive handwritten typeface for Anne, and a tall modern serif typeface for Heinz.
The Anne Heinz logo is built on Fibonacci’s golden spiral, widely known as the golden ratio, and dressed in striking PANTONE® colors. The combined font styles along with the vivid shades of red and dark blue give off a notable contrast to the whole composition.
Project deliverables
Defining a clear set of rules and guidelines to ensure proper usage of the Anne Heinz brand identity is vital for maintaining consistency in developing future brand touchpoints.
The guidelines manual we delivered along with the logo suite is built to help the client manage and use their brand identity assets with proficiency.
Aside from brand guidelines, we also developed essential brand assets for Anne, which she can use to further promote her new artist name and visual identity.
About the client
Born in Brandenburg, Anne was only 15 when she released her first song and signed her first record deal, which swiftly placed her in performances in front of more than 10,000 people.
A little later Anne studied dentistry and received her doctorate at the age of 25, leading to her founding the first fairytale dental practice for children in Germany.
Client testimonial
I've been working with Serchis Creative since 2019, when they helped me build an outstanding visual identity for my first singer & songwriter brand, Ansen.
I'm astonished by their focus on details, product quality, collaboration process and attentive client service.
This new brand I created with their help truly exceeds my expectations. I really think it's perfect and I will recommend Serchis Creative to anyone who's looking to take their brand to the next level!
Timestamp: December 2022
