Collective Wellbeing, a line of 40 health and beauty products made from organic ingredients and novel formulations are sold in mass market health food stores and supermarkets. The packaging was designed to be clean, simple and fresh, 
yet upscale and sophisticated. The approach was to convey this special product as healthful, affordable as well as good for the planet. The three product categories, Hair, Body and Face are color coded to identify each product’s use.